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Zimbabwe Tourism steps up marketing efforts in the United Kingdom

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Zimbabwe Tourism

The Government has stepped up marketing efforts in the United Kingdom (UK) as a way to regain the Zimbabwe tourism market in that country, a Cabinet Minister has said.

Since the ushering in of a new administration, Zimbabwe has been taking positive steps in mending relations with the international community.
Through the Zimbabwe Tourism Authority (ZTA), the country is participating at the Experience Africa Travel Trade Show in London, the UK, from Monday to Wednesday.

The show is also a business to business event matching suppliers to buyers across Africa and the UK. Zimbabwe tourism players at the event include adventure activity company Shearwater and Africa Albida both from Victoria Falls, the Rainbow Tourism Group, Amalinda Camp in Bulawayo as well as Legacy Hotels and Resorts.

“Our participation at Experience Africa comes barely after three months after I began my re-engagement tour to the UK and other critical traditional markets,” Zimbabwe Tourism and Hospitality Industry Minister Prisca Mupfumira said in a statement yesterday.

“This is a sure sign that we are serious about the UK market and we will continue on this kind of drive to regain the lost market share.”ZTA chief executive officer Karikoga Kaseke said the UK was a traditional market that contributed immensely to international arrivals in Zimbabwe before 1999.

“We cannot afford to ignore the UK market as I have always said because it is a very important market to us. In 1999 we received a whopping 189 436 arrivals from the UK and Ireland but these figures took a nosedive since 2000 as we began receiving less than 20 000 arrivals from the same market,” he said.

“The figures have been encouraging this far as we witnessed an encouraging 127 per cent increase from 32 475 arrivals in 2016 to 73 552 arrivals in 2017.”
Experience Africa is a fast growing prestigious platform for travel exchange across Africa.

“We are also a sponsor of this London edition and are proud to be recognised as such as it gives us prime recognition and an active player in the UK market,” Kaseke added.

Experience Africa Organiser Byron Shirto said, “I am Zimbabwe-born and have my heart in Zimbabwe so naturally I am very excited to see Zimbabwe come in a big way as they have done and be part of this next big thing in B2B platform in the UK as we firmly believe that face to face interaction is still the best way to do business,” he said.

Experience Africa by Atta is Europe’s leading travel event dedicated to Africa which will take place from Monday 25th June to Wednesday 27th June 2018 inclusive, at the CCT Venues in Canary Wharf, London. This exclusive 3-day by-invitation-only event brings together an enviable line-up of African suppliers with the key UK and European buyers alongside the most influential media.
The Herald

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INTERNATIONAL

African Union’s Inclusion in G20: A Significant Acknowledgment of a Continent with 1 Billion Inhabitants

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african-union-g20

The world’s most powerful economies, the G20, have welcomed the African Union (AU) as a permanent member, recognising Africa’s more than 50 countries as important players on the global stage. US President Joe Biden and Indian Prime Minister Narendra Modi both expressed support for the AU’s permanent membership.

The AU has advocated for full membership for seven years and, until now, South Africa was the only African country in the G20. The AU represents a continent with a young population of 1.3 billion, which is set to double by 2050 and make up a quarter of the world’s population.

Africa’s 55 member states have long pushed for meaningful roles in global bodies, including the United Nations Security Council, and want reforms to the global financial system. The continent is increasingly attracting investment and political interest from global powers like China, Russia, Gulf nations, Turkey, Israel, and Iran. African leaders are challenging the framing of the continent as passive victim and want to be brokers instead.

They seek fairer treatment by financial institutions, delivery of rich countries’ long-promised $100 billion a year in climate financing for developing nations, and a global tax on fossil fuels. The AU’s full G20 membership will enable it to represent a continent that’s home to the world’s largest free trade area and abundant resources needed to combat climate change. The African continent has 60% of the world’s renewable energy assets and over 30% of the minerals key to renewable and low-carbon technologies.

African leaders want more industrial development closer to home to benefit their economies. Finding a common position among the AU’s member states, from economic powers to some of the world’s poorest nations, can be challenging, but Africa will need to speak with one voice to influence G20 decision-making. African leaders have shown their willingness to take collective action, as seen during the COVID-19 pandemic. As a high-profile G20 member, Africa’s demands will be harder to ignore.

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BUSINESS

Forging Strong Bonds: Iran and Zimbabwe Deepen Economic Ties in Raisi’s Africa Tour

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Zimbabwe and Iran

On Thursday, Zimbabwe and Iran signed 12 memorandums of understanding to strengthen their bilateral ties during Iranian President Ebrahim Raisi’s visit to Africa. Raisi had previously visited Kenya and Uganda before meeting with Zimbabwean President Emmerson Mnangagwa in Harare. Among the 12 MOUs is a plan to establish a tractor manufacturing plant in Zimbabwe with the help of an Iranian company and a local partner. The two countries also signed agreements for cooperation in energy, agriculture, pharmaceuticals, and telecommunications, as well as research, science, and technology projects.

Mnangagwa expressed his appreciation for investments in several sectors of Zimbabwe’s economy to reporters after the signing ceremony. However, he did not disclose the amount of investment Zimbabwe is expecting from Iran. Raisi mentioned the economic challenges facing Iran and Zimbabwe due to U.S. sanctions but emphasised his country’s efforts to build closer economic ties.

According to Iran’s foreign ministry, trade with Africa is expected to exceed $2 billion this year, but there was no comparison to the previous year’s figures. This African visit is the first by an Iranian leader since 2013, following a visit to three Latin American countries in June, all of which are also affected by U.S. sanctions.

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BUSINESS

Breaking News: E-Creator Fraud Ring Leader Apprehended by Police

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Zhao Jiaotong

The Zimbabwe Republic Police is requesting that individuals who have been deceived by E-Creator, Zhao Jiaotong come forward and report to the nearest police station.

According to police spokesperson Assistant Commissioner Paul Nyathi, the kingpin of the E-Creator Ponzi scheme has been arrested on charges of fraud. The suspect is identified as Chinese national Zhao Jiaotong, who is said to be the founder of the notorious platform that has scammed people out of thousands of dollars.

Nyathi stated, “The Zimbabwe Republic Police confirms the arrest of Zhao Jiaotong, 39, in connection with a case of fraud in which unsuspecting members of the public were duped through the E-Creator Ponzi scheme.”

The police are urging anyone who may have fallen victim to E-Creator to report to their nearest police station. Additionally, the public is encouraged to exercise caution and perform thorough research before investing in any Ponzi or pyramid schemes that promise quick returns.

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