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Zimbabwe Tourism steps up marketing efforts in the United Kingdom

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Zimbabwe Tourism

The Government has stepped up marketing efforts in the United Kingdom (UK) as a way to regain the Zimbabwe tourism market in that country, a Cabinet Minister has said.

Since the ushering in of a new administration, Zimbabwe has been taking positive steps in mending relations with the international community.
Through the Zimbabwe Tourism Authority (ZTA), the country is participating at the Experience Africa Travel Trade Show in London, the UK, from Monday to Wednesday.

The show is also a business to business event matching suppliers to buyers across Africa and the UK. Zimbabwe tourism players at the event include adventure activity company Shearwater and Africa Albida both from Victoria Falls, the Rainbow Tourism Group, Amalinda Camp in Bulawayo as well as Legacy Hotels and Resorts.

“Our participation at Experience Africa comes barely after three months after I began my re-engagement tour to the UK and other critical traditional markets,” Zimbabwe Tourism and Hospitality Industry Minister Prisca Mupfumira said in a statement yesterday.

“This is a sure sign that we are serious about the UK market and we will continue on this kind of drive to regain the lost market share.”ZTA chief executive officer Karikoga Kaseke said the UK was a traditional market that contributed immensely to international arrivals in Zimbabwe before 1999.

“We cannot afford to ignore the UK market as I have always said because it is a very important market to us. In 1999 we received a whopping 189 436 arrivals from the UK and Ireland but these figures took a nosedive since 2000 as we began receiving less than 20 000 arrivals from the same market,” he said.

“The figures have been encouraging this far as we witnessed an encouraging 127 per cent increase from 32 475 arrivals in 2016 to 73 552 arrivals in 2017.”
Experience Africa is a fast growing prestigious platform for travel exchange across Africa.

“We are also a sponsor of this London edition and are proud to be recognised as such as it gives us prime recognition and an active player in the UK market,” Kaseke added.

Experience Africa Organiser Byron Shirto said, “I am Zimbabwe-born and have my heart in Zimbabwe so naturally I am very excited to see Zimbabwe come in a big way as they have done and be part of this next big thing in B2B platform in the UK as we firmly believe that face to face interaction is still the best way to do business,” he said.

Experience Africa by Atta is Europe’s leading travel event dedicated to Africa which will take place from Monday 25th June to Wednesday 27th June 2018 inclusive, at the CCT Venues in Canary Wharf, London. This exclusive 3-day by-invitation-only event brings together an enviable line-up of African suppliers with the key UK and European buyers alongside the most influential media.
The Herald

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BUSINESS

African leaders boycott WEF Africa over xenophobic attacks in SA

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World Economic Forum on Africa

The presidents of Rwanda, Democratic Republic of Congo and Malawi have decided not to attend the World Economic Forum on Africa hosted by South Africa in the face of ongoing looting and burning of small businesses in that country, owned largely by African immigrants, local media reported on Wednesday.

The chairman of the African Union Commission Moussa Faki Mahamat has condemned the attacks, which have seen scores of people arrested in Johannesburg and the capital Pretoria.

Reports said Zambia had also cancelled a friendly football match with South Africa’s national men’s team Bafana Bafana scheduled for March.

Nigerian President Muhammadu Buhari instructed his foreign affairs minister to summon South Africa’s high commissioner to Nigeria over the violence.

Some South Africans say they are retaliating against crime committed by foreigners and the sale of illicit goods by foreign shop owners, but political analysts say African immigrants have become scapegoats for rising anger over joblessness and general economic woes.

In a statement on Tuesday, the African Union Commission’s Faki called for “immediate steps to protect the lives of people and their property, ensure that all perpetrators are brought to account for their acts and that justice is done to those who suffered economic and other losses.”

“The chairperson reiterates the African Union’s Commission continued commitment to support the South African government in addressing the root causes that led to these despicable acts, in order to promote peace and stability, within the framework of the African Union’s longstanding principles of continental solidarity,” his spokeswoman Ebba Kalondo said. African News Agency

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Econet goes into forex exchange. Launches bureau de change

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Ecocash Zimbabwe

ECOCASH has launched a digital mobile phone-based bureau de change in a move set to increase competition in the foreign currency exchange business.

The innovative facility, a first by a mobile money service provider, will likely revolutionise the business by providing the much-needed convenience to the platform’s 10 million registered customers.

According to the company, the new service will allow EcoCash customers to sell foreign currency in real-time and instantly have the local currency converted and credited to their wallets.

The move follows the granting of an operating licence to EcoCash by the Reserve Bank of Zimbabwe, which has an effect of increasing access to specialised digital financial services to millions of Zimbabweans.

Speaking at the launch of the service in Harare yesterday, EcoCash chief executive officer, Ms Natalie Jabangwe, explained how the service would work.

“Before performing a currency conversion transaction, one needs to fund their EcoCash wallet,” she said, adding that a wallet could be funded in a number of ways.

“You fund your wallet by doing a cash-in of physical US dollars (or forex) into the wallet. Or you fund your wallet over the counter, at any Econet Shop. You can also fund your wallet through a direct in-wallet receipt of remittances from the diaspora into your EcoCash wallet. This could be through existing EcoCash remittance partners, which include Cassava Remit, World Remit, Mukuru, Western Union, Money Gram, Orange Botswana and MTN.”
Ms Jabangwe said an EcoCash customer could also fund their wallet via a Nostro bank-to-wallet transfer on their phone, from their respective FCA bank account linked to the EcoCash FCA wallet. She said once the wallet was funded, a customer could then proceed to dial a dedicated EcoCash Bureau de Change menu on the access code *150# to carry out their transaction.

“Customers will be able to check the rate of the day, get a quote for the amount to be sold and receive instant ‘confirmation of sale’ of foreign currency and the ZW$ conversation amount – all this happening via their mobile phone,” Ms Jabangwe said.

Cassava Smartech CEO, Mr Eddie Chibi, the parent company of EcoCash, said: “We are excited to be the first and only mobile financial service provider in Africa to offer this innovative service to our customers, empowering them with a simple, convenient, fast and real-time Bureau de Change service that they can access and use to transact anywhere, anytime.”

He said the service will help customers access competitive exchange rates quickly, convert or change their money in real-time, and transact on a secure platform that they have come to trust.

Ms Jabangwe said EcoCash Zimbabwe continued to leverage on the dynamic innovation capabilities that technology gives by building new products and services that go beyond the early services of financial inclusion.

“The advantage of having a scaled transaction platform is that you can build new services in line with a changing market environment. Accessibility of these services on the mobile phone enables us to travel the journey with our customers towards more complex but necessary financial services in the future,” she said. The Chronicle

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Eskom Begins 400MW Power Supply to Zimbabwe

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Fortune Chasi

ZESA Holdings has reportedly started receiving 400 Megawatts of electricity from South Africa power utility, ESKOM.

This comes after the latter accepted Zimbabwe’s payment plan which involves payment of US$890,000 per week to settle its long-standing debt with ESKOM.

Zimbabwe is currently generating about 692 megawatts against a daily peak demand of about 1 600MW to 2000MW in winter.
All sectors were projecting fewer revenues this year as a result of the crippling load-shedding which ZESA had implemented due to the power deficit in the country.

Some companies were contemplating closing some of their branches with OK Zimbabwe, one of the biggest retailers in the country, having already closed one of its shops in Rusape.

The main power generator in the country, Kariba South Hydropower plant, has reportedly been immensely affected by the shrinking water levels at the dam whilst Hwange thermal power is underperforming due to ageing equipment.

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